The Rescue Me range of clothing and apparel was developed to help animals in shelters find new, permanent, loving homes.
The brand represents quality, endurance and long lasting performance – the values we recognise in the pets who find homes from our pet adoption services:

We pledge the following:
We don’t do politics. Our position in the world is, quite simply, to get real-life, named dogs, with faces, paws, claws and whiskers in to new homes, real homes, with real people who will care for them for the rest of their lives.
We don’t preach, we don’t waste resources, we don’t do political lobbying, we just use the help of our supporters to find new homes for shelter animals. We like to think we do it very well (and so do the THOUSANDS of animals who are now happily settled in to new, loving homes thanks to the good people who have supported our efforts.
We thank them, the animals thank them.
Since 2007, we have found new homes for over 7,000 rescue animals: dogs, cats, rabbits, small pets and relieved the animal welfare sector of more than £16m of financial burden!
We do this by working hard to educate and inform on the benefits of adopting a rescue pet. We achieve this by working with companies and individuals who support our efforts, either through commercial partnerships or purchasing our Rescue Me products.
About The Products
The Rescue Me range of products are NOT promotional/throw-away items. Just Like the animals we help to find homes for, our products are built to last and they actually get better with age.
The products ALL have to fulfil these key functions:
1) They must make their new owner feel good and look good.
2) They must be high quality and built to last.
3) They must be appealing and eye catching so the ‘Rescue Me’ message is visible.
4) They should be head turners! We WANT people to stop you in the street and comment on your Rescue Me item.